I was hired to create a distinct mood for the welcome video presentation of the prestigious ARCHER hotel. The purpose of this video is to be looped in every room to welcome the guests of the hotel, that being said, the tone of the piece needed to reflect the elegance and exclusive feel of the ARCHER brand, but also a light welcoming good feel.
Color is an extraordinary tool to reflect all these juxtaposed moods effectively. I took the piece into the Autodesk Flame to create a color grading based on stylized blue tonal beds, desaturating most of the environmental colors to avoid distraction on every shot and using the color warper to isolate certain colors and accentuate these on each scene.
The result was very pleasing yet visually striking.
The best part of the project was for me to enjoy a night at the ARCHER and see the piece play at my own room. Dining at David Burke's Fabrick restaurant and having a single malt at the Bugatti Bar was quite an experience.