LONGHORN NETWORK PROMO DESIGN

Recently worked the Creative Direction on the Longhorn Network redesign for their Multi-Sport promo package. The network multi-sports covers the promotional aspects of non-traditional athletic disciplines of the school like volleyball, women's soccer and such.

Out of three concepts presented, my client choose the "rodeo poster" idea, where we travel through a series of weathered posters on a barn wall and reveal the footage within the mortises of these posters. I decided to follow the Network color guides but "age" their official orange to give this series of promos its own identity.

This project came through my good friends at ESPN and had the chance to direct and collaborate with the staff of designers at Indelible in New York.