The Creative Direction work for this 2012 Home Run Derby was a great project to be part of. I had the challenge to develop a concept that will elevate the celebratory feel of this baseball event and give an identity to this part of the All Star Week.
I had the pleasure to work with Eimee Stokes from ESPN who gave me the creative freedom to execute my ideas and also provided a very clear set of directions regarding the needs for the brand. The design work went with no problems in the hands of Gary Keenan who elevated this idea to great consonant visuals.
The project had a great response from ESPN, to the point that both the production side (show graphics) and marketing side (promos) wanted to implement this look for their needs... so we did!